Kindred Bravely is looking for a data-driven and innovative Retention Marketing Manager to lead and execute marketing strategies aimed at increasing customer retention and loyalty, making mom’s lives easier through our offering of functional and comfortable apparel.
About Us:
At Kindred Bravely, we’re dedicated to supporting moms on their motherhood journey with comfortable, functional maternity and nursing apparel, exceptional customer care, and a positive work environment.
We’re a remote-first company with a team of 50+ talented individuals across the globe, united by our shared values of bravery, generosity, accountability, and transparency. Since 2015, we’ve aimed to create a supportive workplace that empowers our team to grow their careers while supporting their families.
Recognized on the Inc. 5000’s list of fastest-growing privately held companies for six consecutive years, our products have been featured in Self Magazine, Forbes, What to Expect, BabyCenter, and more.
The Opportunity:
Kindred Bravely is looking for a data-driven, collaborative, and creative Retention Marketing Manager to lead our retention marketing efforts. The ideal candidate will have a strong background in E-Commerce analytics, hands-on experience in email, SMS, direct mail and other retention marketing channels, with a proven track record of driving measurable retention improvement. Reporting directly to the Director of Marketing, you will play a key role in shaping the future of our lifecycle marketing strategy; developing and executing Email, SMS, and loyalty strategies to improve customer engagement, retention, and lifetime value, while identifying new opportunities to drive growth.
We are looking for someone who…
- Is exceptional at whatever they do. You proactively seek to solve puzzles, find solutions, and uncover new opportunities. This is the most important factor in your success. You must be a self-starter who is always seeking to improve.
- Is innovative. You have a retention marketing playbook, but you know how to adapt based on the customer lifecycle and the data at hand.
- Is intellectually curious. You love to learn and grow both personally and professionally.
- Is a finisher. You must love the details of your work, and work dutifully to ensure tasks are complete, accurate, and on deadline.
- Is collaborative. You love to understand the full customer journey and work cross functionally to ensure the best customer experience at every touchpoint.
- Is hands-on. You roll up your sleeves to dig into data, build reports, set up segments, and test flows in the pursuit of improving her brand experience.
Responsibilities Include (but are not limited to):
- Own and drive the overarching retention strategy across key channels, including email, SMS, direct mail, and other retention channels, ensuring cohesive and data-driven campaigns that enhance customer engagement and retention.
- Utilize advanced data analytics from multiple platforms (Klaviyo, Attentive, Shopify, Lifetimely, Tydo) to identify customer insights, trends, and opportunities for improving customer retention and loyalty.
- Continuously improve email and SMS campaign performance through advanced segmentation strategies, personalization, and A/B testing, driving higher engagement, conversion rates, and improved customer retention.
- Manage and test behavioral-based marketing automation via email and SMS to improve conversion and find new retention revenue opportunities.
- Utilize subscriber behavioral data to identify high-value customer segments and develop targeted marketing strategies to increase revenue and reduce churn.
- Oversee on-site lead capture efforts with a comprehensive lead nurturing strategy, optimizing conversion rates and customer acquisition through personalized, data-backed approaches.
- Partner with the Paid Media team to identify customer opportunities and co-create innovative strategies for re-engagement, driving customer loyalty and reducing churn.
- Own weekly and monthly reporting across all retention channels, continuously analyzing performance metrics to identify optimization opportunities and enhance campaign results.
- Oversee email and SMS marketing calendar and go-to-market strategy in partnership with the Email Marketing Specialist.
- Collaborate with Site Merchandising and Paid Media to implement learnings and improve customer experience,
- Conduct customer surveys, analyze findings, and work with cross-functional partners to act on insights, ensuring feedback is integrated into future marketing initiatives.
- Refine customer journey maps, identifying critical touchpoints and areas for improvement across the lifecycle.
- Manage and mentor the Email Marketing Specialist, fostering a collaborative and high-performing CRM marketing function.
Experience:
- Bachelor’s degree in a related field (e.g. Marketing, Communications, Business).
- 5+ years hands-on experience managing email, SMS, and loyalty programs in DTC eCommerce, preferably within apparel, wellness, or CPG brands.
- 2+ years team management experience
- Klaviyo, Attentive, and Shopify experience preferred
- Experience with a wide range of loyalty and referral platforms a plus
- Exceptional data analysis and Excel skills.
- Proficiency in GA4.
- Effective communication and presentation skills.
Why Join Kindred Bravely?
- Be part of a mission-driven company that is making a meaningful difference in the lives of moms.
- Competitive salary and benefits package.
- Fully remote team with collaborative work environment.
Benefits:
- Day 1 Employer-sponsored Medical, Dental, and Vision as well as voluntary benefits, including life Insurance, Critical Illness Insurance, and Healthcare and Dependent Care FSAs.
- Retirement matching.
- Paid parental leave program after 1 year.
- Monthly "Random Act of Generosity".
- 40% off product discounts on the Kindred Bravely and 15% off for friends and family!
Schedule: Full Time
Education: Bachelor’s degree in a related field (e.g., Design, Marketing, Communications).
Location: US - Remote
Salary: $100-115k annually, depending on experience.